At WMW we hunt down pieces that you cannot find anywhere else. Always traveling throughout the country to find great objects for your home. Most buyers today don’t have the time or resources to hunt down the perfect piece. Leave it up to us, that’s what we do.
The When Modern Was Story
Dona has been a collector of vintage jewelry and found objects since the 1970’s.
Her San Francisco home has been featured on HGTV because of its fun and eclectic design quality. After many years of treasure hunting, she opened When Modern Was in 2007.
Since its opening, she has been busy traveling the States looking for the most creative craftspeople and manufacturers that feature currant styles and beautiful vintage furniture for her store.
When shopping for that special find, When Modern Was will take you to a place that tells the stories of times past and modern pieces to complement the old.
Meet The Team
Dona is the sole proprietor. She is in and out of the store most days so she can be there when furniture is delivered from the artists. Then comes the fun part, to rearrange the store to make room for all the new pieces. It is a constant visual reworking and placement of the furniture to get all to fit. So much fun for her!
Dona has owned and operated the most creative and unusual retail stores since 1980. She has opened over one dozen retail stores in Colorado, Berkeley and San Francisco. Her expertise is in retail set up, workstation placement, consultation and visual merchandising.
What Our Customers Are Saying…
I bought my favorite sideboard for my dining room, it is the most interesting piece in my home!
We found the greatest groupings of hand painted mirrors. We bought 4 of them and hung them in our entryway, now we can see everyone coming and going! Thank you WMW!
When Modern Was is my favorite store! Always filled with outrageous finds. Keep it up!